Resuscitated an old venue by introducing a new music format implemented on a minuscule renovation budget. Part of a $100,000 marketing campaign, the promotional commercial created a stir when aired on local TV during the Super Bowl and Academy Awards, and was later recognized by an award, 2011 Best in Category Promotional Video, given by Horizon Interactive Awards.
Top talent: Mord Fustang, Moguai, Jack Beats, Spencer & Hill, Green Velvet, Sex Panther, Disco Fries, Andy Moor
Press: Horizon Interactive Award